Hey, are you tired of Twitter pushing more and more algorithmically recommended tweets into your home feed?

You’re not alone – the home timeline, now called “For You”, is where Twitter tries to boost engagement, showing you more tweets you might like, while the The recent addition of its side-swipe ‘Follow’ stream has seemingly emboldened it even more to pump even more content from across the app to that main display.

But now you can avoid it, at least on the web:

Yes, from now on your Twitter feed will default to either “For you” (with recommendations) or “Following”, so you will only see the latest tweets from the people and profiles you follow in the application.

Which is a welcome update – although I’m not sure this will work in Twitter’s favor as it seeks to improve engagement in the app.

As all social apps have found, algorithmic amplification, whether users like it or not, increases time spent and helps improve engagement across the board, which is essential for performance metrics for each application.

Meta, for example, said it plans to double the number of recommended posts in user feeds on Facebook and Instagram, and it won’t offer the option to permanently set your home feeds to “Following.” , although you can do that change manually every time you open the app.

Why? Because Meta knows that while most people want a feed of just the profiles they follow, most won’t bother to switch every time they open the app, and the more recommendations they scroll through, the more they’re likely to tap on new stuff, watch more videos, find more people to follow, etc.

Growth metrics increase when people are compelled to see more content streaming — and with that in mind, it’s a bit surprising that Twitter allows users to opt out of its recommendations by defaulting to whatever stream option they want. prefer.

From a user experience perspective, this is what people say they want. But I suspect this will add to Twitter’s growth challenges, especially if/when the same default setting rolls out to mobile as well.

But it answers a common complaint, and in some ways will give Twitter more impetus to issue even more recommendations because users can more easily avoid them if they choose.

Maybe it all balances out then, but I suspect adding a default direct follow feed will reduce discovery and time spent in the app.

We’ll see how it goes on the Twitter side – if, of course, we ever get performance numbers from Elon and Co.



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