2023 outlook reveals growing attack on consumer expectations for digital trust and security

Media confidence

Media confidence

Media confidence

MCLEAN, Va., Jan. 24, 2023 (GLOBE NEWSWIRE) — The Media Trust, the preeminent leader in digital trust and safety for websites and mobile apps, has released a report detailing the damages suffered by consumers when of their daily use of websites and mobile applications. When accessing common online environments – news, entertainment, shopping, travel – children and the elderly were increasingly affected by malware, a growth of 3.7 times and 11 times, respectively, while throughout 2022.

The report CYA 2023: 7 digital security trends for uncertain times highlights the malware and ad quality issues facing brands, publishers and platforms as they navigate consumer loyalty concerns and the economic uncertainties of 2023. From poor security to inappropriate content , the consumer experience is under attack, which threatens monetization channels, including commerce and online advertising.

The report confirms:

  • Over 4,500 active attacks targeting millions of consumers each month

  • 1.3 billion malicious ads blocked on Fortune 1000 websites and apps

  • 2.2x growth in e-skimming attacks since 2020

  • Attack using particular corrupted JavaScript library tripled in just three months

  • 16x increase in backdoors installed on devices — personal, corporate, government

“Threat actors have dramatically improved their ability to put their malicious products in front of the most vulnerable consumers online,” explained Chris Olson, CEO of The Media Trust. “Every business with a digital channel – website, app, game console – needs to be aware of how those assets are being used to target and harm your customers. You can’t just look the other way and let the kids and the elderly to fend for themselves. Your family, friends, and neighbors are all stalked every time they use the internet.”

An informative 30-minute webinar is scheduled for Tuesday, January 31, 2023. Register for CYA 2023: 7 Digital Safety Trends Webinar

About The Media Trust:

Today’s digital ecosystem relies on The Media Trust to protect the consumer experience. We solve problems that hurt your customers, lead to data breaches, violate regulations, hinder revenue and tarnish your brand. Acting like your audience, our unique digital security platform captures their true user experience and stops harmful activity so you can better monetize and manage your digital assets. Since 2005, hundreds of digital businesses have relied on The Media Trust to protect their strategic digital revenue channels. Why not yours? The Media Trust — your partner in digital trust and security. Learn more at www.mediatrust.com.

Contact details:
Kris Crawford
Marketing Vice President
kcrawford@themediatrust.com
703-869-4851

Related Files

Cover Your Digital Assets 2023 – 7 Digital Security Trends.pdf

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This content was posted through the press release distribution service on Newswire.com.

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