Hannah Woodard has joined Penske Media Corporation as Senior Director of Communications, where she will work with PMC’s roster of entertainment and music brands, including The Hollywood Reporter, Billboard, Rolling Stone and Atmosphere.
Woodard will also advise and execute brand strategies, collaborate with leadership teams on partnerships and events, and implement development and growth ideas.
Based in Los Angeles, Woodard will report to PMC vice president, public affairs and strategy, Brooke Jaffe.
“We are thrilled to have Hannah join our team,” Jaffe said. “Hannah brings a unique combination of experience, creativity and enthusiasm to this role. I can’t wait to see her amplify these world-class brands.
Woodard added: “With such an incredible and famous list of brands, the possibilities are endless. I’m thrilled to jump in and work alongside such talented writers, publishers and institutions who have shaped – and continue to shape – the vast world of entertainment and music.
Prior to joining PMC, Woodard owned and operated his own public relations firm, WDRDPR LLC., since May 2021.
Previously, she was at R&CPMK (formerly PMK*BNC) for five years. There she worked in both the brand and talent departments and with the agency’s biggest clients including Audi of America, American Express Platinum, Anheuser-Busch, AT&T DirecTV, Pepsi.Co, Vice Media Group and Quibi.
Previously based in New York, Woodard has also held positions at IMPACT (formerly Pfeiffer Consulting), Scott Rudin Productions and Sunshine Sachs Morgan & Lylis (formerly Sunshine Sachs).