LONDON — The international public relations agency Jukebox Media has appointed Alexandra Annable as head of strategy within its new technologies and web3 division.

Jukebox, which was founded in 2008 by travel and music enthusiast Alex Jukes and operates from London, Ibiza, New York and Bangkok, specializes in public relations for festivals, events, DJs, musical artists and record companies. It expanded to technology and web3 last September in response to customer demand.

Annable has led global communications strategies for tech brands and start-ups including T-Mobile, Microsoft, EA Games, Samsung, Socialbakers, Entrepreneur First and Accenture Song. She also spent time as Global Creative Director of Milk & Honey PR.

Jukes said, “As we continue to work with more technology and Web3 clients, we realized we needed to continue to evolve and expand our offering beyond traditional PR. We focus on long-term client partnerships where we grow with our clients, help them expand into new territories, support them with fundraising, branding and messaging. Alexandra’s in-depth industry knowledge will prove invaluable in helping us do just that.

Annable adds: “I have known Alex and his team for several years and have always been impressed by their creativity and passion. It’s rare to find a team that gets along and does amazing work with some of the coolest and most innovative music tech and Web3 companies in the industry today. I still believe, at least in the tech realm, that they are the best kept secret in the industry and look forward to building their profile as one of the best web3/music tech agencies in the world.

Alongside Jukebox, Annable – a strong advocate for mental health and neurodiversity – will continue her role as non-executive director in charge of communications, events and strategic partnerships at Techfugees, a nonprofit supporting refugees and Displaced People created by Techcrunch- editor at large Mike Butcher. Techfugees recently named Manifest as a referral agency.

Jukebox has also launched a brand partnerships and sponsorship division, developing and delivering campaigns and activations for brands and events, as well as overseeing and securing sponsorship opportunities for events and festivals in the UK and the UK. -of the.

The agency now operates in festival and event PR, artist and label PR, brand partnerships, activations and sponsorship, web3 PR, community strategy and management, event programming and social media and influencer marketing.

Last year, Jukebox influencer network The Tribes launched over 500 campaigns promoting new music, festivals, artists, products and more to an audience of over 30 million. people on over 60 channels. Its network of 70 TikTok creators, influencers and community-focused pages has led to 15 number-one music hits.

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